What Content Should I Put on my Website?
What to write about and how to generate new ideas for your website
Schedule yourself an hour a week dedicated to producing new content. Before you know it, you'll have a large, genuinely useful website, with a good search engine ranking and high conversion rate.
Ideas
- Write about each service that you offer: what the service is, how much it costs, and what makes you better than the competition.
- Ask your customers what they want on the website, then do it.
- Keep a notepad by the phone, and everytime one of your customers asks a question, write it down. Then write about it on your website, in detail.
- Do the same with questions you get via email etc.
- Subscribe to industry newsletters and blogs, write about what's current.
- Keep a diary of events happening in your industry, and write about them.
- Write case studies, whenever you do an interesting job, take photos and write about it.
- Write biographies, people like to see exactly who they're dealing with.
- Produce professional tips, tricks and tutorials with photos, become a good resource for your industry.
- Compare and review products.
- Distribute a newsletter with comment and special offers.
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