MNO Gallery Email Campaign

Case Study - Updated 5th December 2011

The Brief

Generate incoming traffic to the newly launched website, whilst raising awareness and informing customers about the website and products available through an interactive marketing source (e-blast).

The Project

After developing the MNO gallery ecommerce website www.mnogallery.com, we had a clear insight into the clients business, customers and marketing opportunities. A monthly e-blast package was chosen, as this marketing tool would help to generate repeat business from previous customers whilst also creating a direct interactive communication link.

We created an e-blast based on imagery with an informative content. The e-blast design was a mirror image of the website home page creating recognition of the brand guidelines. We kept the text and background simple, enabling the eye-catching images to stand out.

The landing page had a similar feel to the e-blast. We created an interactive competition to generate engagement from the customers. The question 'Choose the top three most sold prints' was asked, with ten possible answers. Each customer got the chance to win a bottle of champaign if they guested the answers correctly. All of the responses then went through to the client, so he could monitor the entries and pick a winner.

One week after the e-blast was sent, we produced a report detailing all of the e-blast and landing page statistics. The client then received a copy of this so he could monitor the response rate, which in turn would help plan the next e-blast.

Gemma, Christian and Michael worked on this project. Gemma is the account manager for MNO gallery, she handled all communication and ensured the project was delivered on time. Christian handled the design, and Michael handled the technical side of things.

End Result

The result from the e-blast was very positive, and this is now a monthly marketing tool used by MNO gallery.

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