Why You Need a Web Strategy
If you ignore your website, then you’re losing out on business
Your website should be an integral part of your overall marketing strategy. If you're not using it to promote your business and improve customer service then you're missing out on new and repeat business.
What am I missing out on?
- Improved customer satisfaction and loyalty
- More new business, more repeat business, and more effective word of mouth marketing
- Higher search engine rankings and reduced operating costs
An effective web strategy will improve all of these areas, increasing profitability and maximising return on investment.
Improve Customer Satisfaction and Loyalty
Improve customer satisfaction by introducing better after sales care. For example:
- Centralise customer service email systems
- Provide more support information e.g. manuals, how-to documents etc
- Allow customers to help each other by having a forum
- Introduce an online customer survey allowing customers to give feedback on your service
More New Customers, More Repeat Business, Effective Word of Mouth Marketing
Improving the usability and content of your website will increase your conversion rate, extracting more business from all your traffic, generating more business from new and existing customers.
Higher Search Engine Rankings, and Reduced Operating Costs
In the vast majority of cases, improving the usability and content of a website increases search engine ranking.
Similarly, the more information available on your website, the less work your sales and support team need to do, reducing costs.
You can also reduce operating costs by communicating electronically with your customers where possible e.g. providing quotes online, application forms, surveys etc.
Consider introducing an intranet to allow your staff to work quicker e.g. producing quotes, generating invoices, putting customer information in a database etc.
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