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What Makes Good Web Design?

If you don't know the difference between good and bad web design, how will you know that your web design company isn't ripping you off? How will you know whether your new website is actually any good?

How to Spot Bad Web Design

Here are some easy ways to spot bad web design.  You don't need to be technical to understand these: 

Text is too small:

  • People with poor eyesight cannot read your website
  • People with big screens cannot read your website

It looks like a giant advert:

  • People hate adverts, now they hate your website too

It takes too long to load:

  • Not everyone has a fast connection
  • But everyone hates waiting

Images are poor quality

  • Makes you look unprofessional

You're using a stupid "enter here" screen:

  •  You're wasting the customer's time

You're using images in place of text:

  • You won't get any search engine results

It has background music that automatically loads:

  • The customer leaves
  • Or, they'll try to find the "off" button instead of reading about your service 

Giant blocks of text without structure:

  • Difficult to read
  • Your message is lost

No costs on your website:

  • Everyone wants to know the cost of your service

It doesn't look the same in all web browsers:

  • Some people won't be able to see all your content
  • If you don't respect your customer, they won't buy your service