Advertising on Facebook and Instagram is like navigating a war zone.
It is very easy for businesses to lose money if they do not know what they are doing. In this article we will outline some top types of ads you can run on Facebook and Instagram.
Just a heads up, Instagram is owned by Facebook, so any ad you run will most likely be through Facebook’s ads platform.
The top three ads we would recommend to businesses are:
Video Views: This is a very useful advertising format because it is cheap. This ad is about getting the highest number of people in your target audience to view your video as possible. The video could be about your product or service.
Link Clicks: This is all about getting new customers to click on a link and most likely check out a product or service on your website. A Link Clicks campaign could also be used to educate a potential new customer on your product or service by sending them to a blog post.
Conversions: A conversion campaign would be a next step if you want to target people who have already visited your website but have not made a purchase. You can target these people to come back and check out. Conversions usually result in sales and due to this, they are one of the most expensive types of ads you can run.
These ads can be run together as a three-step campaign, and will most likely lead to you gaining new customers. Every type of business is different, so if you are interested, please speak to us at Switchplane and we can advise what Facebook and Instagram advertising strategy is best for you.
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