The launch of our new website marks the evolution of the Switchplane brand. This evolution however goes far beyond what you can view online, with our workforce, our workplace and our approach to work itself having grown so much in the 15 years we have operated.
With all this change it would be easy to lose sight of who we now are. This is where our core values come in - they act as anchor holding us true to our origins, and guiding us into our future.
Core Values sum up the characteristics of your business. They’re a set of keywords that, in the opinion of you and your stakeholders (colleagues, customers, investors - the more input the better) describe the culture, priorities and the work ethic of your business. They can be used to guide your employer and customer value proposition.
...it was key that they were motivational, but not demanding
For us it was key that they were motivational, but not demanding. We have 10 in total (higher perhaps than the average company) and have designed pictures to illustrate each one. These are mounted on the wall of our staircase, giving us the chance to reflect on why we do what we do as we walk up to the office each day..
Among the 10 we have:
Our future is bright and so are our values. Now we must work hard to keep them alive.
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