The Switchplane core values

The launch of our new website marks the evolution of the Switchplane brand. This evolution however goes far beyond what you can view online, with our workforce, our workplace and our approach to work itself having grown so much in the 15 years we have operated.

...it was key that they were motivational, but not demanding

With all this change it would be easy to lose sight of who we now are. This is where our core values come in - they act as anchor holding us true to our origins, and guiding us into our future.

Core Values sum up the characteristics of your business. They’re a set of keywords that, in the opinion of you and your stakeholders (colleagues, customers, investors - the more input the better) describe the culture, priorities and the work ethic of your business. They can be used to guide your employer and customer value proposition.

For us it was key that they were motivational, but not demanding. We have 10 in total (higher perhaps than the average company) and have designed pictures to illustrate each one. These are mounted on the wall of our staircase, giving us the chance to reflect on why we do what we do as we walk up to the office each day.

Among the 10 we have:

Switchplane Core Values - Part 1
  • Quality - it may seem generic but for us this is everything. There are many ways you can make something work when writing code, but for us we will always avoid the messy work-around in favour of code that’s well-structured and maintainable.
  • Working Smart - our team endeavour to create smart habits, enabling them to become efficiently effective. We try to find and create tools to help with this. We also believe in delegating to the experts, so everyone can play to their strengths.
  • Customers as Partners - our preferred way of working with clients is to be a virtual extension of their team; being included on a strategic level to work out how technology can bring their growth plans to fruition. We’re not there with all our clients yet, but it definitely enables us to deliver the best results.
  • Occam's Razor - We work on the philosophy that everything should be kept as simple as possible, but no simpler. The more assumptions you have to make, the more unlikely the explanation. We try to apply this to all areas of development and operations.
  • Team - The team mindset is very important to us. We have shared goals which we succeed at together, and we believe in challenging authority if it benefits the team.
Switchplane Core Values - Part 2
  • No Bullshit - This value does what it says on the tin - we keep to minimal red-tape, no cramming, and try to avoid arbitrary deadlines.
  • Continuous Improvement - it’s very rare for anything but the simplest project ever to be “finished”. With the pace of modern technology, a project can soon become in need of refreshment, and we are keen to have a roadmap of future developments for every client.
  • Fun - no company wants to be serious all the time, and it has been important to us from the start that we maintain our lighthearted approach to our work day. The cakes and burgers help our cause, but there are other outlets too. Even just down to sharing something funny on our team Slack channel!
  • Honestly Ambitious - We seek to achieve, without harming others.
  • Loyal - Loyalty is important to us: we are loyal to the team, to clients, and to suppliers.

Our future is bright and so are our values. Now we must work hard to keep them alive.

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The Switchplane Team

We're an award-winning digital agency based in Eastbourne, specialising in bespoke websites and applications for high growth businesses. We work with B2B and B2C clients in a wide range of sectors including finance, travel, construction, publishing, healthcare, utilities, fast moving consumer goods, and professional audio.

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