As part of our ongoing work with one of our long-standing clients, Switchplane has recently collaborated with Spitfire Audio’s development team on a four-month-long project to produce LABS.
The Spitfire Audio LABS programme is an infinite series of software instruments, free and easy to use; made by musicians in London, for anyone, anywhere.LABS is an ideal way to introduce new customers to the Spitfire Audio ecosystem, as the customer receives a free virtual instrument and, in time, might go on to purchase from their extensive main range.
Given the benefits of the LABS programme for users, high load was expected on the website and this was a key problem to overcome. We planned for tens of thousands of redemptions and downloads within the first 12 hours of the LABS launch. To do this, we had to optimise the order processing function, and temporarily upgrade the AWS servers that power the website and the Spitfire Application. This is a huge benefit of cloud computing and would simply not have been possible without this technology.
As well as the digital challenges we faced over several iterations of this work, there was also some deadline-juggling to be done due to Spitfire’s other time-sensitive projects - in particular the Hans Zimmer Strings launch and the implementation of GDPR, both of which Switchplane was involved in.
As part of this instant redeem process, the customer is asked to download the Spitfire Application if they don’t already have it, and the operating system is detected to prompt the right version of the Spitfire Application. A special link is used to open the Spitfire Application and start the download process.
With a fast connection, it’s possible for users to redeem a LABS product, download it, and have it up and running in their digital audio workstation in less than two minutes.
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