“Symonds Pearmain: a whirl of wantable graphics dealt out in sporty-casual mode. [They] really know how to pull off a compelling look—all stripes and checks, occasionally gilded with gold leather curlicues.” Vogue, February 2018
Switchplane first met the fashion designer behind the label, Anthony Symonds, in March 2018; Anthony had previously worked as a designer under John Galliano and Vivienne Westwood, and has launched the Symonds Pearmain brand in conjunction with stylist Max Pearmain. Symonds Pearmain first debuted at London Fashion Week in Spring 2017 and was described as London’s “buzziest new brand”.
Thanks to a friend’s recommendation, Anthony approached us wanting to turn his work into a tangible business with a formal commercial presence in the form of an ecommerce website. Previously, his numbered, certified pieces were only sold via an art gallery.