British fashion brand Symonds Pearmain on the runway for website launch

“Put Symonds Pearmain [...] on your radar.”
Evening Standard, September 2018

“Symonds Pearmain: a whirl of wantable graphics dealt out in sporty-casual mode. [They] really know how to pull off a compelling look—all stripes and checks, occasionally gilded with gold leather curlicues.”
Vogue, February 2018

“It’s a mix of the new and old-school, the luxurious and the everyday, the in and the out. It offers up a bigger question as well, is Symonds Pearmain art or is it fashion, and can it be both?”
W Magazine, February 2017

Symonds Pearmain, London’s “buzziest new brand”, is making its first foray into the world of retail with the launch of their new ecommerce site. Previously, pieces created under this fashion brand and worn in presentations have been sold through an art gallery, but now retail-friendly production runs will be available via their online shop.

Switchplane has worked in partnership with Anthony Symonds and creative director Edward Quarmby over the past six months to fine-tune the exacting visual design necessary for such an aesthetically-orientated company. Through close collaboration with regular meetings and constant feedback, the end result is a lean and minimalistic shopping experience for users; the website facilitates the product, rather than overshadowing it. Everything included on the website has been carefully judged on its merit before earning its pixels. Different media and ways of accessing the website have been considered from the outset, so it is fully responsive and usable on a wide range of devices and platforms.

As well as a retail collection available for purchase, the website also showcases past collections and work from the Symonds Pearmain archives, including the “Matchy Un-Matchy”, “Haute Militaire”, and “Retail Baroque” seasons.

The website will no doubt be the star of the show when it is launched alongside a Symonds Pearmain catwalk film during Frieze London at the start of October.

Check out the designs at symondspearmain.com

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