Rebrand to promote specialist services to insurance industry

Project Overview

Services Provided

Design rebrand, front-end brochure website, print design, digital marketing support

A little bit about Corona Consulting

Corona Consulting provides specialist services to the insurance industry, offering a bespoke service in all aspects of claims handling within the motor insurance industry. The principal, Ken Walker, has over 40 years' claims experience which include the handling of all claims from FNOL to catastrophic injury claims, and extensive experience in managing a large claims team.

Switchplane first started working with Corona Consulting back in 2010. After some time away from the business, Ken Walker wanted to bring the website up to date with a bigger, brighter, and more modern look to promote his specialist services. Having worked in the industry for over 40 years, Ken had a clear vision of the content he wanted to promote to a specific target market.

Our key goals for the project were:

• To update the logo and branding
• To modernise the website with a brighter, dynamic look
• To ensure experience and industry knowledge are shown off

The Solution

Our work with Corona Consulting resulted in a fresh, modern, and newly-rebranded website consistent with the accompanying printed documentation, which acts as a reference point for new clients. Our client also went away with an improved knowledge of social media and a marketing strategy to promote Corona Consulting in the future.

Design rebrand and print work

Our client had completed some market research and had an idea of competitor website designs that he liked and disliked, which gave our design team a defined brief to work with: a blue/silver/gold colour scheme, with movement, good icons and visuals, and an improved version of the sunrise shape around the C of Corona in the logo.

Our graphics designer took this brief and worked on some refreshed branding concepts, focused around the new look for the sunrise C, which would be used throughout the site. We created a series of transport-related icons and a matching animated video to be used on the website, and following the new brand colours.

Consistent with the finalised branding, we also updated the business card design and created a flyer for distribution at events.

Goal 1: ✔

Front-end brochure website

Our front end developer looked at the content our client had provided and created a structural wireframe of how the website would function, enabling the client to see how this would be displayed. This enabled us to work out where additional content was needed, and where it would be necessary to tweak content for consistency across the site.

Our graphics designer then added his branding to the planned structure, so the site could be aesthetically visualised and amended before the developers began the custom-designed build for the site. There were some small changes to be made at this stage to enable the text and visual content to stand out at its best, but the process enabled these tweaks to come to light before code-level changes were needed.

The final step was to mark up the design and make the website come to life, with the animated video, moving text, and hover features.

Goal 2: ✔

Digital Marketing

With the rebrand complete, the refreshed website live, and the printed leaflets and business cards in hand, we ran a one-day tailored Digital Marketing workshop to provide Ken with some bespoke Twitter and LinkedIn training.

During the course, we provided information on best practices, how often to post, what types of activity to focus on, and appropriate content to post. This approach would give Ken a way to show off his experience and industry knowledge, supporting the website messaging.

We ensured that the social media profiles were set up correctly and that our client had a plan moving forward, including providing details of how to publish a blog on the new website so that Ken could manage his marketing independently in the long term.

Goal 3: ✔