Serac Life Sciences Case Study:
Public-facing website for patients, physicians, and investors
Front-end brochure website design and build
Serac Life Sciences is developing two late stage and complimentary assets to target major unmet medical and societal needs. These molecular imaging technologies have significant commercial potential; they are aimed at improving quality of care and increasing access to care whilst reducing healthcare system costs.
Serac Life Sciences approached Switchplane in 2020 as they were looking for a new website to raise awareness of products (maraciclatide and the Hybrid Gamma Optical Camera), generate leads from potential customers and investors, create a hub for their marketing and educational materials for physicians and patients, highlight their partners, and reflect their business values.
Over time, Serac Life Sciences would require flexibility to add new features, more product information, and press releases.
To meet the criteria set by Serac Life Sciences, Switchplane created a clean, professional, easy to navigate website which reflected the branding and colour pallet of the Serac Limited website, a sister company, which we had already updated earlier in the year.
Design quality, speed of the website, and the quality of images were important to the Serac Life Sciences team, as these values reflected what they are trying to achieve with their products. Serac Life Sciences also wanted to avoid typical healthcare stock imagery and focus more on their products and rheumatoid arthritis imagery.
They were keen to relay the message that they have a well structured, experienced team with cross-functional experience.
Switchplane took these requirements and created a beautiful and fast-loading brochure website which really highlights the product prototypes and rheumatoid arthritis imaging available.
The website clearly outlines their team members, their products, their news, and has dedicated pages for each of their target audiences.
The Serac Life Sciences team also has access to the behind-the-scenes management of the website, which gives them the power and flexibility to create and add any number of additional pages and news articles as and when needed, so they can keep the website up to date with the latest developments of the products and scientific knowledge. Or, of course, Switchplane is always on hand to updated and manage the content on their behalf.
We're really excited to see how Serac Life Sciences' products develop further and become available for use in healthcare settings, and we'll be ready should their website requirements change to reflect this in the future.
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