The Wine Wise Company Case Study:
Online wine course provider and information and events platform
Front-end website, back-end user administration, online booking form, online courses with access control
The Wine Wise Company provides online courses in wines and spirits; it is an Approved Program Provider for the Wine and Spirit Education Trust (WSET), which operates globally recognised qualifications. The company aims to help others increase their enjoyment of wine and spirits through quality education, and they hold private and corporate courses, tastings, and events in the Sutton Coldfield area.
Switchplane has been working with The Wine Wise Company since 2006 to help build this online business. We completed an initial bespoke website build, ran email marketing campaigns to customers, and rebuilt the website in 2012 to respond to changes in requirements. More recently, we have carried out work to make the website responsive for mobile devices, add new courses, be able to book courses online, and some changes to help with the admin management of users’ courses. The website offers four courses to users for distance learning and the ability to take mock assessments online. Distance learners can log into their accounts and access their specific courses. Visitors can view the calendar of events, find out about vineyard tours, and read about the wine tasting opportunities available.
Switchplane has created a custom website design which is fully responsive for mobile and tablets. We established the look and feel of the website, created to fit the client’s particular requirements. Visitors to the site are easily able to find details about the classroom-based and distance learning courses available, events being held, the wine tours available, information on tasting events, and about the people behind the company too. The client has access to the content management section to add new events and edit pages and course content as and when necessary.
The website administrators have the ability to add users to a course, following sign up online or by another contact method. They can select which particular courses a user should be able to access, and can deactivate users as appropriate too.
For online courses, we’ve created a custom booking form to save administration time. Previously, potential students were emailing the client, filling out a contact form, or calling to book their place. This would often mean multiple questions in order to get the information required to be able to sign up the candidate with the exam board. The form has certain required fields and prompts in order to collect all of this information up front in a clear sign up process. This then cuts down the work needed to get students registered on their course, meaning they can start learning faster too.
The Wine Wise Company has been able to offer WSET Level 2 and Level 3 Wines courses via distance learning and, from 2020, are also accredited to provide the WSET Level 1 Wines and Level 1 Spirits courses. Users can log in, access their relevant enrolled classes, view the content for each of the modules, then take mock exams and submit these for marking, prior to taking the exam with the exam board in person. The content is made up of text, images, and videos.
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