Social media has a lot of uses for B2C companies and most people know the benefit from it. It is a little harder a place for B2B businesses, so here at Switchplane, we have created a guide to help you understand how you can use Facebook better.
There is a common misconception that Facebook is not great for B2B businesses. That could not be further from the truth. We have collated a list of top tips for B2B businesses using Facebook.
There is a common misconception that Facebook is not great for B2B businesses. That could not be further from the truth.
Users engage a lot more on Facebook than they would on LinkedIn. Facebook has a higher usage rate which really means your posts or ads will be seen and engaged with by more people.
You can use Facebook to generate new leads for you, outlined as follows:
Things to think about when you are defining your target market on Facebook:
This is a great way for you to generate new leads via Facebook advertising, and we do think that advertising on Facebook is essential for a B2B business.
Do not underestimate the power of Facebook Groups. There are hundreds of them, and all you have to do is search different types in the Facebook Search Bar. This includes small business groups, networking groups and industry specific groups. These can be a great way to show off your business or article free of charge.
Facebook Pixel is a small piece of code you can install on your website (we can help with this) and you can use it with Facebook Advertising. Pixel allows you to show ads to people who have already visited your website and taken different actions of it. Perhaps someone has viewed a product or service and you want to retarget them? This is where Facebook Pixel comes in.
Switchplane offers in-house digital marketing support for any type of business, be it construction or any other B2B business. Get in touch to speak about your digital marketing needs.
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