Twitter is a great resource for B2B companies, and it is Switchplane’s favourite social media platform. It can be extremely beneficial to your business, helping to build your company profile and grow your customer base.
Twitter Advertising is often overlooked in favour of Facebook Advertising, which is understandable. Facebook advertising is easier to use and you do get better Analytics from it. Twitter can be helpful too, and like Facebook you can set small budgets for different niches of your business.
The first thing you need to think about is what is the objective of your advertising: what are you trying to achieve?
Are you looking for more followers?
Are you looking for clicks to your website?
Once you have defined this, it is easier to set up a Twitter advertising campaign.
Our favourite feature on Twitter Advertising is “Follower look-alikes”. This is a feature in where you can enter the account handles (e.g. @Switchplane) and target people with interests similar to an account's followers. This can be used in a number of ways:
You can start will small budgets of £10 per day and if this shows direct results, up the campaign. Switchplane can help you set up and manage Twitter Advertising campaigns, get in touch to see how we can help!
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