How B2B businesses can use Twitter Ads

Twitter is a great resource for B2B companies, and it is Switchplane’s favourite social media platform. It can be extremely beneficial to your business, helping to build your company profile and grow your customer base.

Twitter Advertising is often overlooked in favour of Facebook Advertising, which is understandable. Facebook advertising is easier to use and you do get better Analytics from it. Twitter can be helpful too, and like Facebook you can set small budgets for different niches of your business.

What are you trying to achieve?

The first thing you need to think about is what is the objective of your advertising: what are you trying to achieve?

Are you looking for more followers?

Are you looking for clicks to your website?

Once you have defined this, it is easier to set up a Twitter advertising campaign.

How should you use Twitter Advertising?

Our favourite feature on Twitter Advertising is “Follower look-alikes”. This is a feature in where you can enter the account handles (e.g. @Switchplane) and target people with interests similar to an account's followers. This can be used in a number of ways:

  1. Entering your competitors accounts and targeting their followers with ads.
  2. Target the followers of industry news that focus on your audience or demographic.

You can start will small budgets of £10 per day and if this shows direct results, up the campaign. Switchplane can help you set up and manage Twitter Advertising campaigns, get in touch to see how we can help!

The Switchplane Team

Hey! We are Switchplane and we help businesses save time and money by building them custom software. This can be anything from a job management portal to a complex ecommerce solution. Want to find out more?

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